Supercharging African consumer brands with Go-To-Market

Our Services

We support small manufacturers and agro-processors of consumer good products with retail distribution solutions that enable growth - faster, better, cost-effective.

Retail Market Access

We negotiate listings and secure shelf space for your brand

Collections

We handle invoicing and payment follow-up to keep your cashflow steady.

We pool volumes and run efficient delivery routes to cut costs.

Logistics

Restocking

We track inventory and trigger timely restocking to prevent stock-outs.

Branding

We help you redesign your branding and packaging building consumer trust.

Packaging (Coming soon)

We connect you to our network of packaging suppliers for premium, cost-effective packaging options.

How it works

We work with consumer goods brands ready to grow and get their products into retail.

Step 1: Diagnosis

Together, we check if your product is ready for the market looking at packaging, margins, and target outlets - and agree on the right pricing for Zeli’s services.

Step 2: Pilot

We launch your product in a few selected stores to test sales, gather feedback, and prove demand with real numbers.

Once results are clear, we expand listings, secure shelf space, and set up a steady restocking system to keep your product moving.

Step 3: Scale